Human Behavior Lab Launches Certificate Program in Applied Behavioral Economics.
Have you ever wondered why people buy the things that they do?
Are you curious about how marketers and advertisers try to get your attention and money?
Texas A&M Human Behavior Laboratory aims to help answer these questions with a new online certificate program in Applied Behavioral Economics. The Texas A&M Human Behavior Lab’s certificate program is the first of its kind in Texas and features live courses and virtual office hours where students can connect with faculty via Zoom and ask their questions.
This certificate provides participants with the tools to help understand customer behavior, increase customer satisfaction, and increase profits. This unique program makes the latest research accessible, relatable, and understandable for any industry and role, from the C-suite executive to the budding entrepreneur.
Experts in the field of behavioral economics teach each course, including Dr. Marco Palma, director of the Human Behavior Lab, Melina Palmer, host of The Brainy Business Podcast, and Will Leach, author of Marketing to Mindstates.
Unlike other behavioral science programs, which cater to researchers and academics, the Texas A&M University Human Behavior Lab’s certificate was created for working professionals looking to implement behavioral economics in their businesses.
Successful companies understand the importance of studying consumer behavior and implementing strategies based on their findings to stay competitive in an ever-evolving market. In fact, Bloomberg News named “Behavioral Scientist” as the top job for this decade.
“We are incredibly excited to begin this new program because we are blending the latest academic research with industry leaders in behavioral sciences,” said Dr. Palma. The program is designed to provide the business community practical ways to apply the latest advances in behavioral science in their businesses.
For more information about the Human Behavior Lab certificate program, visit here.