Understanding
Predicting
Changing
Predicting
Changing
Human Behavior
What drives your decisions?
Participate in our research
Biometrics are the future of social sciences
Cause + [behavior] = Effect
Traditional social sciences can account for the cause and effect, but can't measure the human behavior in between. Technology and engineering have opened up this black box leading to a whole new field of research.
Traditional social sciences can account for the cause and effect, but can't measure the human behavior in between. Technology and engineering have opened up this black box leading to a whole new field of research.
Bigger, Better, Faster
The Human Behavior Laboratory at Texas A&M University is the largest biometrics lab in the world, bringing together a transdisciplinary team of leading researchers and advanced technology to deliver insights never before produced at this scale and speed.
Interested in Using the Technology?
From marketing and education to nutrition and economics, biometric research applies to a wide range of disciplines. This technology can unveil the emotional responses that drive decisions, leading to more effective media, better teaching methods and more compelling outreach programs.
If you're a Texas A&M faculty member or graduate student, contact the team to see how you can get involved with the lab.
If you're a Texas A&M faculty member or graduate student, contact the team to see how you can get involved with the lab.
Integrating Biometric Data for the Big Picture
The Human Behavior Lab will be the first to bring complicated biometric data together seamlessly. This includes eye tracking, facial expression analysis, neural signals, galvanic skin response, and heart and respiration rates.
Learn more about how it works
Learn more about how it works
