Revolutionizing our understanding of ourselves
So much is known about our environment and our physiology. But what about our minds? Have you ever wondered why you ate that cake when you knew you should have picked the healthier option, an apple? Or why do you favor certain brands over others? Or why you were able to quickly learn how to read, but couldn’t connect with math?
The Human Behavior Laboratory can help answer questions like these, and give us groundbreaking insights into our health, education and marketing tactics. The lab can quickly and accurately collect biometric data, including eye tracking, facial expression analysis (reading emotions), neural signals (electroencephalography), galvanic skin response (GSR), and heart and respiration rates. The result is a greater understanding of how context and emotions influence human behavior.
Catapulting Texas A&M social sciences forward
The lab brings together leading scientists from many disciplines, bound together through a common interest: human behavior. This is a game-changing investment for Texas A&M social sciences, launching cutting-edge research, interdisciplinary collaboration, unique high-impact learning experiences, and competitiveness for external funding.
Key fields where emotions play a significant role in decisions include economics, marketing, entrepreneurship, leadership, computer science, nutrition, conflict resolution, group dynamics, education, financial planning, sociology, and political science, just to name a few. If you are a researcher, professor or graduate student at Texas A&M interested in using the lab, please contact us.