People

Communications

Jeff Pool
Program Manager
pooljeff@tamu.edu

Lab Manager

Natalia Valdez Gonzalez
Senior Lab Manager
Department of Agricultural Economics
979.458.0310
nati@tamu.edu

Faculty

Dr. Luis Ribera
Professor and Extension Economist
Department of Agricultural Economics
979.845.3070
lribera@tamu.edu

Dr. Charlie Hall
Professor & Ellison Chair
Department of Horticultural Sciences
979.458.3277
charliehall@tamu.edu

Dr. Yvette Zhang
Associate Professor
Department of Agricultural Economics
979.845.2136
yzhang@tamu.edu

Ph. D. Students

Samuel Priestley
Ph.D. Student
Department of Agricultural Economics
sam.priestley@tamu.edu

Ruixin Jia
Ph.D. Student
Department of Agricultural Economics
rjia@tamu.edu

Jennifer Kee
Ph.D. Student
Department of Agricultural Economics
979.446.1579
young09@email.tamu.edu

Nishita Sinha
Ph.D. Student
Department of Agricultural Economics
nishita.sinha@tamu.edu

Certificate Program Instructors

Melina Palmer
Founder and CEO of The Brainy Business
melinap@tamu.edu

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute runs the Behavioral Economics & Business column for Inc Magazine and her first book on applied behavioral economics is scheduled for publication in April 2021.