Human Behavior Lab

Revealing the Emotional Brain

People

                              Human Behavior Lab Director

Palma_formalheadshot_webDr. Marco A Palma
Professor
Department of Agricultural Economics
979.845.5284
mapalma@tamu.edu

Dr. Marco Palma is a professor in the Department of Agricultural Economics in the College of Agriculture and Life Sciences at Texas A&M University and Director of the Human Behavior Laboratory. His areas of interest are consumer economics, experimental and behavioral economics and neuroeconomics. He uses the lab to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior to better understand, predict, and change behavior that improves people’s health and well-being. Dr. Palma has courtesy appoints in the Department of Economics in the College of Liberal Arts and also in the Department of Public Service and Administration at the Bush School of Government and Public Service.

Communications

Jeff Pool
Program Manager
pooljeff@tamu.edu

Lab Manager

 


Natalia Valdez Gonzalez
Senior Lab Manager
Department of Agricultural Economics
979.458.0310
nati@tamu.edu

 

Faculty

Ribera_formalheadshot_webDr. Luis Ribera
Professor and Extension Economist
Department of Agricultural Economics
979.845.3070
lribera@tamu.edu
Dr. Charlie Hall
Professor & Ellison Chair
Department of Horticultural Sciences
979.458.3277
charliehall@tamu.edu

 

Jay Maddock
Professor
Dept. of Environmental & Occupational Health
MS 1266
979.436.9346
maddock@tamu.edu
Joanna Lahey
Associate Professor
ALLN 2084
979.458.3463
jlahey@tamu.edu
Dr. Catherine Eckel
University Distinguished Professor
Department of Economics
979.845.8506
ceckel@tamu.edu
Dr. Yvette Zhang
Associate Professor
Department of Agricultural Economics
979.845.2136
yzhang@tamu.edu
Dr. Alex Brown
Professor
Department of Economics
979.845.7392
alexbrown@tamu.edu

Dr. Rudy Nayga
Professor and Head
Department of Agricultural Economics
979.845.2116
rudy.nayga@agtamu.edu

Ph.D. Students


Samuel Priestley
Ph.D. Student
Department of Agricultural Economics
sam.priestley@tamu.edu

Ruixin Jia
Ph.D. Student
Department of Agricultural Economics
rjia@tamu.edu

Jennifer Kee
Ph.D. Student
Department of Agricultural Economics
979.446.1579
young09@email.tamu.edu

     Certificate Program

 

Melina Palmer
Founder and CEO of The Brainy Business
melinap@tamu.edu

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute runs the Behavioral Economics & Business column for Inc Magazine and her first book on applied behavioral economics is scheduled for publication in April 2021.

 

Will Leach
Founder and CEO of Mindstates Group
Will Leach is the Founder and CEO of Mindstates Group. With over 25 years of experience in corporate America, he has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best- selling book, Marketing to Mindstates, is one of the leading resources on behavioral and science-based marketing today. Will has won the Explore Award (academy award for behavioral research) twice and the Grit award for being one of the top 50 most innovative consultancies in the world. In addition to running three successful businesses and writes for Forbes.