Human Behavior Lab Director
Dr. Marco A Palma
Professor
Department of Agricultural Economics
979.845.5284
mapalma@tamu.edu
Dr. Marco Palma is a professor in the Department of Agricultural Economics in the College of Agriculture and Life Sciences at Texas A&M University and Director of the Human Behavior Laboratory. His areas of interest are consumer economics, experimental and behavioral economics and neuroeconomics. He uses the lab to facilitate the integration of neurophysiological responses to traditional methods of studying human behavior to better understand, predict, and change behavior that improves people’s health and well-being. Dr. Palma has courtesy appoints in the Department of Economics in the College of Liberal Arts and also in the Department of Public Service and Administration at the Bush School of Government and Public Service.
Communications
Jeff Pool
Program Manager
pooljeff@tamu.edu
Lab Manager
Natalia Valdez Gonzalez
Senior Lab Manager
Department of Agricultural Economics
979.458.0310
nati@tamu.edu
Faculty
Dr. Luis RiberaProfessor and Extension Economist
Department of Agricultural Economics
979.845.3070
lribera@tamu.edu
Dr. Charlie HallProfessor & Ellison Chair
Department of Horticultural Sciences
979.458.3277
charliehall@tamu.edu
Dr. Yvette ZhangAssociate Professor
Department of Agricultural Economics
979.845.2136
yzhang@tamu.edu
University Distinguished Professor
Department of Economics
979.845.8506
ceckel@tamu.edu
Dr. Alex Brown
Joanna Lahey
Ph. D. Students
Certificate Program
Melina Palmer
Founder and CEO of The Brainy Business
melinap@tamu.edu
Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute runs the Behavioral Economics & Business column for Inc Magazine and her first book on applied behavioral economics is scheduled for publication in April 2021.
Founder and CEO of Mindstates Group